CRM + full ERP
Ronex Cars
Sales pipeline with lead scoring and fair auto-assignment, car inventory, reservations and finance, commissions and HR — one operating layer for the showroom floor, with Meta lead ads flowing in live.
Visit the live siteAUTOMATION & INTEGRATIONS
The manual steps: gone.
The missing connections: built.
We connect the tools that never talked to each other: payments, shipping, accounting, CRM. Fewer manual handoffs, more time back.
[ Workflow & Systems Automation in 20 seconds ]
[ THE PROBLEM ]
Your ops team is your most expensive integration layer.
Every business runs on 8-15 SaaS tools that don’t natively talk to each other. So someone exports a CSV from one tool, opens another tab, pastes it in, fixes formatting, exports again, emails the result. Multiply that by every department, every day. That’s where time and accuracy go.
Worse: when the team rigs up quick no-code automations with no safety net, they silently fail on a bad input, you discover it three weeks later when a customer complains. The cleanup is worse than the original manual work.
[ THE MECHANISM ]
Audit before automating.
01
Process audit
Where does time actually go? Sit with the team, map every step, every handoff, every copy-paste. The audit is the deliverable. Even if you build none of the automations, you know exactly where the leaks are.
02
Pick what’s worth automating
Not everything should be automated. We score steps by frequency × time × error-rate. Top of the list gets built first; bottom stays manual because a human’s judgment is cheaper than the code.
03
Build with error handling
Reliable connections with automatic retries and alerts when something fails. Not a fragile no-code patch. If an integration breaks at 2 AM, your team knows by 8 AM, not three weeks later from a customer email.
04
Document + hand off
Every automation comes with a runbook your team can maintain without us. If you ever fire us, the system keeps running.
[ Client work · 3 ]
Leads that route themselves, in client systems today.
Production CRM
Elite Gouna
Leads, reservations, inventory, agents and money on one screen. In production since early 2025: 5,800+ leads managed (about 870 a month), 280+ reservations, 190+ units.
Visit the live site
Rental operations
MH Rentals
Units, bookings, owners and payouts in one back-office, with payment reminders and a calendar that syncs both ways.
Visit the live site[ FROM THE TEAM USING IT ]
From a team running it daily.
We were running everything across spreadsheets and WhatsApp groups. Felukaa built us one system in three weeks — now every lead, every reservation, every agent is in one place. Nothing slips through anymore.
My agents actually open it every morning. It was built for how a sales team in Egypt really works — in Arabic, on WhatsApp.
Leads from our ads land in the system already assigned, and every car, reservation and payment sits on the same screen. I stopped chasing the team on WhatsApp for updates.
They checked our donation platform before real donor money went through it, and showed us exactly what to fix.
[ FAQ ]
Frequently asked.
Do you use Zapier / Make / n8n?
Sometimes. For simple, low-volume connections (CRM → email, form → Slack), a no-code tool is the right answer. We’ll set it up and hand it off. For anything mission-critical, high-volume, or with non-trivial error handling, we build a custom service. The choice is per-integration, not religious.
What about API integrations with proprietary systems?
We build custom API connectors regularly: payment gateways (Stripe, Fawry, Paymob), logistics APIs, accounting systems (QuickBooks, Xero, Zoho), and proprietary ERP/CRM systems. If it has an API (or even an email-based interface), we can integrate it.
How is this priced?
Lead routing, WhatsApp greetings, reminders and alerts come built into the Sales System (from 20K EGP a month). A stand-alone automation project is priced per job after a short call, in writing within 48 hours, and usually takes 2 to 6 weeks. A monthly plan covers monitoring and fixes when a connected service changes.
What happens when a third-party API changes?
We monitor. When Stripe or QuickBooks changes how it connects, we patch it. Without a retainer, you’d discover it when the integration silently fails. With a retainer, we fix it before your team notices.
Can you automate WhatsApp?
Yes. WhatsApp Business API for outbound messaging at scale, and intelligent routing for inbound (parse the message, route to the right agent, surface in the CRM). We’ve built this for a real-estate operator and a car dealership, and the pattern transfers cleanly to any sales team on WhatsApp.
[ START ]
Book a free 15-min consultation.
Tell us what your team is copying between tabs today. We’ll audit the leaks and send back a scope: what’s worth automating, what isn’t, and what to build first.
A free 15-minute call
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