CRM + full ERP
Ronex Cars
Sales pipeline with lead scoring and fair auto-assignment, car inventory, reservations and finance, commissions and HR — one operating layer for the showroom floor, with Meta lead ads flowing in live.
Visit the live siteCRM ENGINEERING
Custom CRM.
Built for how you sell.
Your pipeline, customers and bookings in one system, shaped around how your team sells. One monthly price, no per-user fees.
[ Custom CRM Engineering in 20 seconds ]
[ THE PROBLEM ]
Off-the-shelf CRM costs you the workflow.
Salesforce, HubSpot, Zoho: they all sell you a workflow as much as they sell you a tool. The pipeline stages are theirs. The data model is theirs. The fields you can edit, the reports you can build, the automations you can wire. All on their terms, billed per seat, indefinitely.
When your sales motion doesn’t fit, you bend the motion to fit the tool. Or you pay for custom add-ons. Or you live with the friction. Most teams just live with it.
[ THE MECHANISM ]
Workflow mapping before code.
01
Audit
We sit with your sales team, sometimes literally. Map every step from lead capture to closed-won, every approval, every handoff. The CRM is a model of how you sell; we model first.
02
Structure design
Pipeline stages, custom fields, role permissions, multi-location structure if you need it. Designed against your actual data, not a template.
03
Build
Custom database, custom interface, custom reports. Bilingual English and Arabic where the team needs it, fully right-to-left for Arabic-first teams.
04
Launch + train
Staff training, written runbooks, and your first month of support free. Your team uses it from day one.
[ Client work · 6 ]
Sales systems we built, from showrooms to holiday homes.
Production CRM
Elite Gouna
Leads, reservations, inventory, agents and money on one screen. In production since early 2025: 5,800+ leads managed (about 870 a month), 280+ reservations, 190+ units.
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Rental operations
MH Rentals
Units, bookings, owners and payouts in one back-office, with payment reminders and a calendar that syncs both ways.
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Store operations
Alpha El Sahhar
Orders and catalog in one admin, plus the operator side nobody sees: staff accounts with per-page access, payroll and attendance, and licence-renewal tracking for their delivery vehicles.
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Spa operations
Roof Spa
Bookings, client accounts, bundle hours and referrals in one back-office, with staff accounts and a full audit log of who changed what.
Visit the live sitePlatinum Consultants
Past clientSales + HR system
Platinum Consultants
A leads pipeline and property records, plus HR with location-checked punch in and out and monthly payroll runs, behind one login.
[ FROM THE TEAM USING IT ]
From a team running it daily.
We were running everything across spreadsheets and WhatsApp groups. Felukaa built us one system in three weeks — now every lead, every reservation, every agent is in one place. Nothing slips through anymore.
My agents actually open it every morning. It was built for how a sales team in Egypt really works — in Arabic, on WhatsApp.
Leads from our ads land in the system already assigned, and every car, reservation and payment sits on the same screen. I stopped chasing the team on WhatsApp for updates.
We run the whole showroom from one place now: stock, finance, commissions and HR. When we need a change, we just ask and it gets done.
Guests check availability and book with us directly, and I see every booking and payment in one place. The calendar finally stays in sync.
Guests book a hammam or massage and buy hour bundles online, and every change in the system shows who made it.
[ FAQ ]
Frequently asked.
How long does a custom CRM build take?
A first working version takes 3–6 weeks. Larger multi-entity builds with payroll or inventory run 6–18 weeks. We commit to a timeline after the free consult, never before.
Do we own the code?
On the Sales System subscription, your data is always yours and exports any time; we run and update the software for you. On a Custom build (from 500K EGP) you own the full source and deployment, paid 50% to start and 50% on delivery.
What if we already use Salesforce, HubSpot, or Zoho?
We can integrate with them, replace them, or run in parallel for a migration period. Most clients who come to us for custom CRM are explicitly retiring their off-the-shelf tool. We’ve helped teams cut a meaningful chunk of their annual SaaS spend by replacing four bundled tools with one purpose-built system.
What about mobile?
The CRM is mobile-responsive by default. Agents use it from their phones in the field. If you need a native iOS or Android app on top, that’s our Apps service line, scoped separately.
How is this priced?
The Sales System (CRM) is 30K EGP setup, then 20K a month, with hosting, updates and monthly changes included and no fee per user. A CRM built from scratch around you starts at 500K. Every price is on the pricing page.
[ START ]
Book a free 15-min consultation.
Tell us what your current sales motion looks like. We’ll send back a real scope: what we’d build, how long, and what it costs. No deck, no pitch.
A free 15-minute call
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