CRM + full ERP
Ronex Cars
Sales pipeline with lead scoring and fair auto-assignment, car inventory, reservations and finance, commissions and HR — one operating layer for the showroom floor, with Meta lead ads flowing in live.
Visit the live siteERP ENGINEERING
Custom ERP.
Built for the way you run.
A custom ERP for finance, inventory, procurement and branches, modeled on how you actually work. No per-user license fees.
[ Custom ERP Engineering in 20 seconds ]
[ THE PROBLEM ]
Enterprise ERP is a six-figure mistake waiting to happen.
SAP, Oracle, Microsoft Dynamics, even Odoo: they’re priced and architected for a specific operating model. MENA businesses with multi-currency operations, Arabic-first staff, region-specific tax + statutory requirements, and complex multi-entity structures get bent into shapes the vendor never intended.
Two years and a serious budget in, you’ve configured your way around half the system, paid for custom modules that lock you in further, and still have an Excel sheet running parallel because the ERP can’t actually do what the business needs. The “standard” was never standard for you.
[ THE MECHANISM ]
Operations audit. Custom modules. No bloat.
01
Operations + finance audit
Map every process: procurement, inventory flow, manufacturing (if applicable), AR/AP cycles, multi-location reporting, multi-entity consolidation. Before any code, we know exactly what the system has to do.
02
Modular design
Ledgers, payables and receivables, inventory, purchasing, manufacturing, designed as separate modules that integrate cleanly. You only build what you need. Add modules later without re-architecting.
03
Regional fit
Multi-currency (USD, EGP, SAR, AED, EUR), multi-entity consolidation for regional groups, Arabic and English (fully right-to-left), region-specific tax + statutory rules (VAT, withholding, end-of-service, social insurance). Built for the operating context, not adapted to it.
04
Migration + training
Data migration from spreadsheets or legacy ERPs with full validation passes. Staff training in both languages. First month of post-launch support free: bug-fixes + tuning as the team gets comfortable.
[ Client work · 6 ]
Where our clients run their money, stock and orders.
Production CRM
Elite Gouna
Leads, reservations, inventory, agents and money on one screen. In production since early 2025: 5,800+ leads managed (about 870 a month), 280+ reservations, 190+ units.
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Rental operations
MH Rentals
Units, bookings, owners and payouts in one back-office, with payment reminders and a calendar that syncs both ways.
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Finance ledger + portfolio
EES
A finance ledger for a group of companies in Egypt and Saudi Arabia: cash handed to staff, spent against receipts, coded to accounts and reported against budget, in place of the old Excel workbook. Next to it, a portfolio tracker for property installments: what is due, paid and left, and the return on each.
Order + production ops
3D Combo
Order intake and quoting, materials and printer setup, pricing tiers, and file uploads — the back-office for a fabrication shop, now being shaped into a kit for other 3D printing companies.
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Store operations
Alpha El Sahhar
Orders and catalog in one admin, plus the operator side nobody sees: staff accounts with per-page access, payroll and attendance, and licence-renewal tracking for their delivery vehicles.
Visit the live site[ FROM THE TEAM USING IT ]
From a team running it daily.
We were running everything across spreadsheets and WhatsApp groups. Felukaa built us one system in three weeks — now every lead, every reservation, every agent is in one place. Nothing slips through anymore.
My agents actually open it every morning. It was built for how a sales team in Egypt really works — in Arabic, on WhatsApp.
Leads from our ads land in the system already assigned, and every car, reservation and payment sits on the same screen. I stopped chasing the team on WhatsApp for updates.
We run the whole showroom from one place now: stock, finance, commissions and HR. When we need a change, we just ask and it gets done.
Orders, the catalog and our staff all run from one admin. Even our delivery vans have licence reminders now.
Quotes, materials, printers and orders live in one system, so a custom job never gets lost between messages.
Cash given to staff, receipts and budgets for companies in two countries now sit in one ledger instead of a fragile Excel file.
[ FAQ ]
Frequently asked.
How is this different from SAP / Oracle / Dynamics / Odoo?
Off-the-shelf ERPs sell you their workflow + module structure on a per-seat license. You configure around their assumptions. Custom ERP inverts that: your workflow is the spec, your modules are what you actually need. No license fees per user. You own the system.
How long does a custom ERP take?
6–18 weeks depending on entities, locations and modules. We commit to a timeline AND a scope after the free consult, not before.
Do you have an ERP product we can buy?
No. ERP is custom-engineered per client. We don’t believe in “product + bend it to fit” for systems this central to the business. If you need an off-the-shelf solution and your operations fit the template, Odoo or NetSuite are honest options, and we’ll tell you that directly if it’s the right call.
What about MENA-specific compliance (VAT, withholding tax, end-of-service)?
Built in. Egyptian VAT regimes, Saudi withholding, UAE statutory deductions, KSA Saudization tracking. We engineer to the actual regulatory environment, not “configurable VAT field somewhere in module settings.”
Can it integrate with our existing accounting / CRM / e-commerce?
Yes. Clean connections to your existing CRM, accounting, e-commerce, payment, and logistics tools. We build the ERP as the operations core; everything else can be wired in or out as the stack evolves.
[ START ]
Book a free 15-min consultation.
Tell us what your current ERP (or spreadsheet ecosystem) looks like. We’ll send back a written scope and a fixed price within 48 hours.
A free 15-minute call
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