Rank in search.
Surface in AI answers.

SEO = ranking in search engine results pages (the classic Google blue links). AEO (Answer Engine Optimization) = being CITED when someone asks an AI assistant a question (ChatGPT, Claude, Perplexity, Google AI Overviews). GEO (Generative Engine Optimization) is roughly synonymous with AEO. The structural techniques overlap but the surface is different: AI answers reward clear data tags, an FAQ structure, an AI-assistant guide file, and content that’s easy to quote.

Technical fixes (loading speed, data tags, getting indexed) show in 2-4 weeks. Content + ranking gains: 3-6 months for competitive keywords. AI citation discoverability: faster, often within weeks once the data tags and AI-guide file are live, because the models re-crawl frequently.

We don’t promise rank #1 for arbitrary keywords. We commit to: technical foundation that meets every Google guideline, structured data and content structure that surface in AI answers, and monthly tracked progress against agreed KPIs. Beyond that, ranking is a function of competition, domain authority, and content depth, variables outside any agency’s full control.

Not link farms or paid link networks. We help with legitimate outreach + digital PR where it fits the brand. Most of our ranking work focuses on the technical + content layer where the impact is real and the risk is zero. Bad backlinks are a one-way ticket to a Google penalty. We don’t play that game.

AI-generated slop is a real Google penalty target. We don’t ship AI-written content. Research and drafting can use AI as a tool. Final copy is written and edited by people, structured to be quoted, and quality-checked.