Elite Gouna
Real Estate.
A leading Red Sea property operator engaged Felukaa to replace fragmented Google Sheets and WhatsApp workflows with a custom production CRM. The system that ships their day-to-day operations — built, deployed, and maintained by the same team you'd hire.
Spreadsheets,
WhatsApp groups, chaos.
Hundreds of leads scattered across Google Sheets, with each agent maintaining their own copy. Properties tracked in three different places. Agent performance reviewed by manual end-of-week recap. Reservations confirmed over WhatsApp and forgotten.
The team didn't need a SaaS subscription. They needed a system designed around how they actually worked — fast to use, owned on their domain, integrated with the tools their agents lived in.
Four modules. One operating layer.
Lead pipeline
Multi-stage pipeline with auto-scoring, real-time push notifications, agent assignment, role-based access (CEOs, VPs, team leaders, agents).
Property inventory
Full property catalogue with unit types, availability windows, pricing tiers, owner records, gallery, and audit log.
Reservations
End-to-end booking management. Confirmed / cancelled / checked-out states. Calendar view per property and per agent.
Realtime sync
Live updates across the team. The team lead sees the agent's call outcome the moment it's saved — no refresh, no stale state.
Four major versions.
40+ release cycles.
- v1.0Q1 2025
Discovery + architecture. Replaced the original sheets-and-WhatsApp workflow with a typed schema and role-based access.
- v2.xQ2 2025
Multi-team hierarchy. CEOs, VPs, team leaders, agents — each with their own view of the pipeline.
- v3.xQ3 2025
Push notifications + realtime sync. The pipeline stopped feeling like a spreadsheet and started feeling like an app.
- v4.0+Q4 2025 → today
Reservations module, financial model, audit log, automated lead scoring. 40+ release cycles in the v4 series.
Still shipping. Still running. Still theirs.
Most agencies disappear the day the invoice clears. We've been operating Elite Gouna's CRM in production for over a year — 40+ release cycles in the current series, an average response-time SLA, and a roadmap that ships incremental improvements every two weeks.
This isn't a one-time delivery. It's the engineering bench they hire on a retainer.
“The Felukaa team replaced years of fragmented operations with a single platform our team actually uses. They build like operators, because they are.
— Leadership · Elite Gouna Real Estate
Want one of these for your team?
Same architecture, configured to your operations. 30-minute discovery call, real plan back within 48 hours — scope, sequence, price.